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	<title>Fresh Thinking</title>
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	<description>Industry insight from Eurofruit, Asiafruit, Americafruit</description>
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		<title>World Cup&#8217;s lasting legacy in South Africa</title>
		<link>http://www.fruitweb.com/wp/?p=657</link>
		<comments>http://www.fruitweb.com/wp/?p=657#comments</comments>
		<pubDate>Fri, 02 Jul 2010 15:09:26 +0000</pubDate>
		<dc:creator>Fred Meintjes</dc:creator>
				<category><![CDATA[Globalisation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[southafrica]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[worldcup]]></category>

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		<description><![CDATA[
As the quarter-finals of the FIFA World Cup in South Africa get underway, it&#8217;s interesting to note how, in two of the matches, a traditional European market is taking on a major South American fruit supplier, with Brazil against Holland and Germany meeting Argentina.
As in this business, there is much at stake: will the steady, [...]]]></description>
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		<item>
		<title>Solar-powered marketing is a bright idea</title>
		<link>http://www.fruitweb.com/wp/?p=656</link>
		<comments>http://www.fruitweb.com/wp/?p=656#comments</comments>
		<pubDate>Wed, 30 Jun 2010 16:08:54 +0000</pubDate>
		<dc:creator>Mike Knowles</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[chiquita]]></category>
		<category><![CDATA[concerts]]></category>
		<category><![CDATA[summer]]></category>
		<category><![CDATA[Wembley]]></category>
		<category><![CDATA[Wimbledon]]></category>

		<guid isPermaLink="false">http://www.fruitweb.com/wp/?p=656</guid>
		<description><![CDATA[
Summer is a great time to be alive, and the life-affirming spirit that pervades anywhere lucky enough to be blessed with a healthy dose of sunshine and warm temperatures is something upon which many in the fresh produce business should be looking to capitalise.
Take the 23 tonnes of strawberries sold during Wimbledon fortnight in the [...]]]></description>
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		<title>Kiwis poised to change the business again?</title>
		<link>http://www.fruitweb.com/wp/?p=651</link>
		<comments>http://www.fruitweb.com/wp/?p=651#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:38:21 +0000</pubDate>
		<dc:creator>Mike Knowles</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[enza]]></category>
		<category><![CDATA[enzared]]></category>
		<category><![CDATA[kiwifruit]]></category>
		<category><![CDATA[newzealand]]></category>
		<category><![CDATA[varieties]]></category>
		<category><![CDATA[zespri]]></category>

		<guid isPermaLink="false">http://www.fruitweb.com/wp/?p=651</guid>
		<description><![CDATA[
Fresh produce industry historians, assuming they exist, may well look back in future years and decide that, yes, this was the week that changed the face of the international kiwifruit business forever.
On Monday, exporter Turners &#38; Growers (T&#38;G) fired the latest salvos in its bid to unseat Zespri as the sole export marketer for New [...]]]></description>
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		<title>World Cup offers feast of marketing opportunities</title>
		<link>http://www.fruitweb.com/wp/?p=645</link>
		<comments>http://www.fruitweb.com/wp/?p=645#comments</comments>
		<pubDate>Tue, 08 Jun 2010 16:12:19 +0000</pubDate>
		<dc:creator>Mike Knowles</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[betko]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[chiquita]]></category>
		<category><![CDATA[conserveitalia]]></category>
		<category><![CDATA[coolfresh]]></category>
		<category><![CDATA[fifa]]></category>
		<category><![CDATA[florette]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[juventus]]></category>
		<category><![CDATA[melinda]]></category>
		<category><![CDATA[poupart]]></category>
		<category><![CDATA[santorsola]]></category>
		<category><![CDATA[southafrica]]></category>
		<category><![CDATA[wonderfulpistachios]]></category>
		<category><![CDATA[worldcup]]></category>

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		<description><![CDATA[
In commercial terms, the FIFA World Cup appears to be very much a private party, with a raft of high-profile sponsors paying top dollar for the privilege of associating their brands with a feast of football that will be devoured by billions of hungry fans across the globe.
But for companies in the fresh produce trade, [...]]]></description>
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		<title>Is the future going to be pear-shaped?</title>
		<link>http://www.fruitweb.com/wp/?p=638</link>
		<comments>http://www.fruitweb.com/wp/?p=638#comments</comments>
		<pubDate>Thu, 03 Jun 2010 16:08:20 +0000</pubDate>
		<dc:creator>Mike Knowles</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[argentina]]></category>
		<category><![CDATA[belgium]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[pears]]></category>
		<category><![CDATA[portugal]]></category>
		<category><![CDATA[rocha]]></category>
		<category><![CDATA[russia]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://www.fruitweb.com/wp/?p=638</guid>
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Our story on Fruitnet.com today about the state of the pear business is bound to ring a few bells for those already charged with raising the profile – and sales – of the fresh pear category.
The Italians in particular, it seems, are worried about where the pear business is heading in Europe: sales are in [...]]]></description>
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		<title>Our names are just personal brands</title>
		<link>http://www.fruitweb.com/wp/?p=635</link>
		<comments>http://www.fruitweb.com/wp/?p=635#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:05:22 +0000</pubDate>
		<dc:creator>Mike Knowles</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[newzealand]]></category>
		<category><![CDATA[shipping]]></category>
		<category><![CDATA[zespri]]></category>

		<guid isPermaLink="false">http://www.fruitweb.com/wp/?p=635</guid>
		<description><![CDATA[
My recent trip to New Zealand not only gave me a valuable opportunity to find out more about the country’s kiwifruit business, it also gave me a chance to meet someone I’ve been wanting to meet for a long time, namely Zespri shipping manager Mike Knowles.
It’s not every day you get to meet someone with [...]]]></description>
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		<title>PepsiCo enters the fresh produce business</title>
		<link>http://www.fruitweb.com/wp/?p=628</link>
		<comments>http://www.fruitweb.com/wp/?p=628#comments</comments>
		<pubDate>Wed, 26 May 2010 22:22:46 +0000</pubDate>
		<dc:creator>Mike Knowles</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[multinationals]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[water]]></category>

		<guid isPermaLink="false">http://www.fruitweb.com/wp/?p=628</guid>
		<description><![CDATA[
In ten years&#8217; time, PepsiCo is going to be one of the world&#8217;s biggest suppliers of fruit and vegetables.
There, I&#8217;ve said it. Don&#8217;t believe me? Well how about checking out a report about the group&#8217;s sustainability policy which has just been published on the Guardian website.
Here&#8217;s an interesting excerpt:
On the health side, Pepsico&#8217;s vision is [...]]]></description>
		<wfw:commentRss>http://www.fruitweb.com/wp/?feed=rss2&amp;p=628</wfw:commentRss>
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		<title>Cherries on course for strong summer</title>
		<link>http://www.fruitweb.com/wp/?p=625</link>
		<comments>http://www.fruitweb.com/wp/?p=625#comments</comments>
		<pubDate>Tue, 25 May 2010 13:22:21 +0000</pubDate>
		<dc:creator>Mike Knowles</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[cherries]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[turkey]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.fruitweb.com/wp/?p=625</guid>
		<description><![CDATA[
For those able to supply significant volumes to the European cherry market over the next month, prices may well hold on this season and, with some nice weather, volumes should move through the market pretty well.
A lot depends of course on the overall level of supply from places like Turkey, Spain, Italy and California, and [...]]]></description>
		<wfw:commentRss>http://www.fruitweb.com/wp/?feed=rss2&amp;p=625</wfw:commentRss>
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		<item>
		<title>Another Agrexco boycott story, this time in Italy</title>
		<link>http://www.fruitweb.com/wp/?p=620</link>
		<comments>http://www.fruitweb.com/wp/?p=620#comments</comments>
		<pubDate>Mon, 24 May 2010 11:27:00 +0000</pubDate>
		<dc:creator>Mike Knowles</dc:creator>
				<category><![CDATA[fairtrade]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[agrexco]]></category>
		<category><![CDATA[boycott]]></category>
		<category><![CDATA[carmel]]></category>
		<category><![CDATA[coopitalia]]></category>
		<category><![CDATA[israel]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[nordiconad]]></category>

		<guid isPermaLink="false">http://www.fruitweb.com/wp/?p=620</guid>
		<description><![CDATA[I&#8217;ve been working on an interesting story that&#8217;s developing in Italy – one that has a great deal of resonance in the UK and could potentially lead to other similar episodes elsewhere in Europe.
Basically, Pro-Palestinian groups are calling on the country&#8217;s supermarkets to ban all Agrexco/Carmel-branded products from Israel, after claiming to have convinced two [...]]]></description>
		<wfw:commentRss>http://www.fruitweb.com/wp/?feed=rss2&amp;p=620</wfw:commentRss>
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		<title>Apofruit heads for the beach</title>
		<link>http://www.fruitweb.com/wp/?p=613</link>
		<comments>http://www.fruitweb.com/wp/?p=613#comments</comments>
		<pubDate>Fri, 21 May 2010 13:24:41 +0000</pubDate>
		<dc:creator>Mike Knowles</dc:creator>
				<category><![CDATA[convenience]]></category>
		<category><![CDATA[fresh-cut]]></category>
		<category><![CDATA[freshcut]]></category>
		<category><![CDATA[fruit]]></category>

		<guid isPermaLink="false">http://www.fruitweb.com/wp/?p=613</guid>
		<description><![CDATA[
Following the recent launch of its Frutta nelle Scuole (Fruit in Schools) initiative, Italian fresh produce company Apofruit Italia has unveiled a new project called Frutta in Spiaggia (Fruit on the Beach) in conjunction with its Almaverde Bio organics brand.
The project, officially unveiled today (21 May) at the Grand Hotel in Cesenatico, is designed to [...]]]></description>
		<wfw:commentRss>http://www.fruitweb.com/wp/?feed=rss2&amp;p=613</wfw:commentRss>
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